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We are thrilled to bring you our exclusive loaner gear program, where you get to try awesome Nikon gear before you invest in it. Try the gear for up to five days, on your own time and your own turf. Now that’s what we call making informed purchase decisions. And we’re able to bring this to you, due to your decision to Shop Local, making sure you support the small businesses in your community. That makes tax dollars count: they go to teachers, schools, firefighters, street maintenance and so much more.

We have a great line-up for you to choose from. This is super ideal for those of you that have a Nikon DSLR and would love to try out some prime lenses. And for those of you that have been thinking about getting a new Nikon camera, now is a good time to explore the Nikon system.

Here’s how it works: You’ll borrow some of Nikon’s latest technology for a 5-day period. For these 5 days, you get to try Nikon gear on your own time, on your own turf. The goal is to see how the gear will will enrich your photography, and how it can fit into your every day photography life. Read below for next steps:

  1. Browse our available loaner products below. Choose one or two lenses that you would like to try, as well as a pick-up date from the listed “available dates” for each item. (and/or choose a camera if you are interested in making the jump, but want to make an informed purchase decision.)
  2. Email us at and let us know your selected gear and pick-up date. We cannot guarantee a reservation as this is a first-to-email-first-served program. So, please look for a reservation confirmation email from us.
  3. Show up at Looking Glass to pick-up your reserved gear on your confirmed date. Note: We will have an “Agreement” for you to sign (much like our rentals agreement) and need a credit card or cash for a $500 completely refundable deposit. The agreement you will sign confirms that you will share some of your favorite digital images for promotional purposes (i.e., promotion of this loaner program and Nikon products on Looking Glass social media channels, web site and email newsletter. You will, of course, receive credit for your images. And that you agree to answer a short survey about your experience with the Nikon product(s)).
  4. When your 5-day loaner period is done, simply return the gear to us in the same condition in which you received it. 5-day loaner periods start on Wednesdays, with a return date of no later than the following Monday.

Beautiful memories are all around you, just waiting to be captured. With a Nikon DSLR you have a fast, responsive camera that lets you capture all the details and action as they unfold. Say goodbye to missed shots or poor quality photos—capture and cherish all the moments with the image quality your photos deserve. As your passion grows, know that you can easily accessorize and customize your system with one of many accessories such as brilliant NIKKOR lenses and versatile Speedlights. With a system that is as easy-to-use, versatile and powerful as one of these Nikon DSLRs, you’ll find yourself taking it with you for all the moments that matter. Welcome to the world of photography.

Nikon D7500 DSLR Camera Body
Important: Looking Glass and Nikon do not supply memory cards. You will need your own memory card for use in the camera. Born from a desire for flagship performance and innovation in a more compact and streamlined connected camera, the D7500 delivers the game-changing resolution, ISO range, image processing and energy efficiency of the award-winning D500 in an enthusiast-level DSLR. Simply put, the D7500 is built to outperform any camera in its class with top-tier image quality, blazing speed, flawless autofocus, 4K Ultra HD video and pro-grade creative tools—all in a comfortable, rugged design. This is a camera for the new generation of creators.
Available Wednesday pick-up dates: 3/14, 3/28, 4/4 – email to request a reservation.

Nikon D500 DSLR Camera Body
Important: Looking Glass and Nikon do not supply memory cards. You will need your own memory card for use in the camera. Meet the new DX flagship, the Nikon D500 DSLR. Contained within its streamlined body is a veritable powerhouse of processing power and technological advances that will let you easily create stunning 20.9 MP photos and cinematic 4K UHD videos. The D500 is ready to go wherever your image making passions lead you, from low-light cityscapes to capturing thrilling wildlife and landscape scenes and fast action shots. Instantly share your gorgeous photos using the camera’s built-in SnapBridge (Wi-Fi® + Bluetooth) capabilities. No matter what you shoot, you can be sure that the D500 will be up to the task, time and time again. Available Wednesday pick-up dates: 3/14, 3/28, 4/4 – email to request a reservation.

Nikon D750 DSLR Camera Body
Important: Looking Glass and Nikon do not supply memory cards. You will need your own memory card for use in the camera. For those who find inspiration everywhere, who switch between stills and video without missing a beat, who want the look only a full-frame DSLR can achieve and who love sharing their shots, the D750 is the tool to unleash your artistry. With features inspired by D4S and D810, the D750 brings dazzling image quality, cinematic video capabilities and pro-inspired handling in a nimble design with a tilting Vari-angle LCD and built-in Wi-Fi connectivity. Enthusiasts upgrading from a DX-format DSLR will marvel at the D750’s full-frame performance. Pros seeking a primary or secondary camera for fast-paced shoots will appreciate the D750’s familiar handling and speed. Available Wednesday pick-up dates: 3/28 – email to request a reservation.

Prime lenses not only offer stunning sharpness, they deliver fast aperture options that give photographers an easy and potent way to shoot beautiful background bokeh, not to mention a broader range of shooting opportunities in low light. You really need to try these; the results will speak for themselves and a new sense of creativity will be discovered.

Nikkor 20mm f/1.8G ED
With the ultra-wide view of a 20mm lens, you’re free to capture expansive landscapes and architecture, wedding parties, an entire band on stage, crowd shots and much more. Add low-light capabilities to that view, and the shooting possibilities are nearly endless. Whether you shoot stills, HD video, time lapse sequences or star trail images on an FX- or DX-format D-SLR, the AF-S NIKKOR 20mm f/1.8G ED will widen your creative potential. Available Wednesday pick-up dates: 3/28, 4/4 – email to request a reservation.

Nikkor 24mm f/1.4G ED
The exceptional AF-S NIKKOR 24mm f/1.4G ED combines compelling wide-angle perspective with an ultra-fast f/1.4 aperture to serve the needs of demanding professionals in challenging conditions. Natural wide angle of view, extreme light gathering capability and the latest Nikon lens technologies deliver extraordinary performance to meet a broad range of challenging assignments. Available Wednesday pick-up dates: COMPLETELY BOOKED. – email to request a reservation.

Nikkor 28mm f/1.8G
Bring a dramatic wide-angle perspective to your still and HD video shooting. The AF-S NIKKOR 28mm f/1.8G’s fast maximum aperture lets you create in nearly any light—dusk to dawn, indoors or out—and offers outstanding depth-of-field control. Nikon’s exclusive Nano Crystal Coat nearly eliminates the ghosting and flare seen with some wide-angle lenses for improved clarity and contrast. Impressive on both FX- and DX-format cameras, the AF-S NIKKOR 28mm f/1.8G excels with landscapes, architecture, group shots, travel and more. Available Wednesday pick-up dates: 3/21, 3/28, 4/4 – email to request a reservation.

Nikkor 35mm f/1.4G
A truly versatile high-performance lens, the AF-S NIKKOR 35mm f/1.4G is the choice of pro and serious photographers for landscapes, night scenes, interiors, weddings, photojournalism, astrophotography and more. The 35mm focal length provides a natural angle of view, similar to the perception of the human eye. With an ultra-fast f/1.4 aperture, this lens will help you capture beautiful images with a shallow depth-of-field, even in the most challenging of lighting conditions. Available Wednesday pick-up dates: 3/14 – email to request a reservation.

Nikkor 50mm f/1.2
Compact and lightweight, this is the fastest normal manually-focusing Nikkor lens that Nikon makes. It provides bright viewing, even under dim light conditions. Images are razor sharp and feature high contrast. Available Wednesday pick-up dates: 3/21, 3/28, 4/4 – email to request a reservation.

Nikkor 50mm F1.4G
Expect outstanding image quality, edge-to-edge sharpness and high contrast with the AF-S NIKKOR 50mm f/1.4G. Brilliant for portrait photography, general use (focuses as close as 1.5 feet) and video recording, this high quality lens produces tack sharp images and conquers low light environments with ease. If you are looking for an ultra-fast prime lens that gives you a standard angle of view, superior color reproduction and smooth, natural background blur (bokeh), this is the lens for you. Available Wednesday pick-up dates: 3/14, 3/21, 3/28, 4/4 – email to request a reservation.

Nikkor 58mm f/1.4G
This prime lens achieves impressive scene description with high resolution and smooth, beautiful bokeh. Despite the fast aperture, sharp, high-contrast images of distant subjects can be captured even at the maximum aperture. Point light sources located at infinity can be finely reproduced as point images even with the aperture set at the maximum. In addition, elaborately designed bokeh characteristics depict subjects attractively, resulting in images with natural depth. Superior rendering capability that realizes two contradictory factors enables new photographic creativity. With all these advantages, this lens is a very individual addition to the NIKKOR lineup. Available Wednesday pick-up dates: 3/14, 3/28, 4/4 – email to request a reservation.

Micro-Nikkor 60mm F2.8G ED
The AF-S Micro NIKKOR 60mm f/2.8G ED combines legendary Micro NIKKOR optics and advanced Nikon lens technologies for stunningly sharp close-up and macro images up to life-size (1:1 reproduction ratio). It produces beautiful bokeh (background blur) at its wider aperture settings, and with its wide focusing range, the AF-S Micro NIKKOR 60mm f/2.8G ED is not limited to extreme close-up photography—achieve great results with nearly any subject. Available Wednesday pick-up dates: 3/14, 3/21, 4/4 – email to request a reservation.

Nikkor 85mm f/1.4G
Employing a re-designed optical system that includes Nikon’s exclusive Silent Wave Motor (SWM) and Nano Crystal Coat (N), the AF-S NIKKOR 85mm f/1.4G inherits its predecessor’s ultra-fast f/1.4 maximum aperture and rounded nine-blade diaphragm for superior depth-of-field control and background blur (bokeh). Engineered to inspire new levels of creativity and artistry, the AF-S NIKKOR 85mm f/1.4G will unleash the full potential of your Nikon D-SLR or HD-SLR—in the studio or in the field. Available Wednesday pick-up dates: COMPLETELY BOOKED. – email to request a reservation.

Nikkor 85mm f/1.8G
Designed for use on Nikon’s FX-format D-SLR cameras, this updated medium telephoto f/1.8 lens is great for shooting stills or HD videos. The AF-S NIKKOR 85mm f/1.8G features Nikon’s Internal Focus (IF) system providing fast and quiet AF and produces sharp and clear images at all apertures. Its fast maximum aperture is ideal for taking stills or HD videos under ideal lighting, in low light, head and shoulder portraiture, weddings or concerts. When mounted on a DX-format D-SLR, the AF-S NIKKOR 85mm f/1.8G has an effective field of view of 127mm. Available Wednesday pick-up dates: 3/14, 3/28 – email to request a reservation.

VR Micro-Nikkor 105mm f/2.8G IF-ED
This medium telephoto micro has Vibration Reduction (VR) with an effect equivalent to 3.0 stops* for easy hand- held macro shooting. The lens delivers crisp yet natural images in any genre of photography. The longer focal length gives it a great working distance when shooting close-ups of flowers, insects and other small wildlife. It also takes fantastic portraits. Nano Crystal Coat effectively reduces ghost and flare effects. Available Wednesday pick-up dates: 4/4 – email to request a reservation.

NIKKOR 300mm f/4E PF ED VR
Introducing a thrilling new 300mm f/4 prime lens capable of changing the way pro and serious enthusiasts shoot. At just 147.5mm long and 755g—over 30% shorter and 1.5lbs lighter than its predecessor—the AF-S NIKKOR 300mm f/4E PF ED VR is the world’s lightest 300mm full-frame AF lens. Available Wednesday pick-up dates: COMPLETELY BOOKED. – email to request a reservation.
While the focus of this loaner program is exploring the power and potential of prime lenses, we do know it is the season for bird photography. So, we’ve included the lens below which has proven super powerful by bird and wildlife photography enthusiasts!

Nikkor 200-500mm f/5.6E ED VR
Wherever your passion lies, this outstanding super telephoto zoom lens can bring it into focus. Capture and share stunning views of birds, wildlife, motorsports, athletes, performers, landmarks and other faraway subjects. A fast f/5.6 constant aperture gives your shots  beautifully out-of-focus backgrounds across the entire zoom range. Turn fast-moving action into dazzling photo sequences—the electromagnetic diaphragm operates in sync for the fastest subjects and shutter speeds while Vibration Reduction image stabilization keeps your shots sharp and steady. . Available Wednesday pick-up dates: COMPLETELY BOOKED. – email to request a reservation.
Speedlight flashes give you Nikon’s trusted compatibility, reliability, and performance, so your photos get the best coverage, fill, and exposure, leaving you in full control of your subject’s lighting.

Nikon SB-5000 Speedlight
The SB-5000 AF Speedlight takes Nikon’s acclaimed Creative Lighting System with Advanced Wireless Lighting to the next level with both traditional optical wireless control and powerful new radio control. Place up to six groups of remote flashes out of view, behind obstacles—even in other rooms—up to 98 feet away. Designed for fast shooting at weddings, commercial shoots or on the red carpet, the SB-5000 AF Speedlight also introduces the world’s first hot-shoe mount flash cooling system* for more than 100 consecutive shots at full output, all in a smaller design with streamlined operation. Whether building a new lighting system or integrating with your existing system, the SB-5000 AF Speedlight opens exciting new lighting possibilities.Available Wednesday pick-up dates: 3/14, 3/21, 3/28, 4/4 – email to request a reservation.

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1045 Ashby Avenue
Berkeley, CA 94710

  • M-F: 10am-6:30pm
  • SAT: 10am-6pm
  • SUN: 10am-4pm


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