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JUST ANNOUNCED: NEW CANON FIRSTS IN LENSES; THE COMPACT EOS M100

First 85mm with Image Stabilization | First Tilt Shift Macro Lenses | Easy-to-Use M100
 
 
CANON EF 85MM F/1.4L IS USM LENS

  • PRICE: $1,599
  • PREORDER: Stop by the store or give us a call at 510-548-6888
  • AVAILABILITY: Currently a November Ship Date
  • PERFECT FOR: Portrait Photography

Canon EF 85mm focal-length lenses are traditionally very sought-after options for portrait photographers. With that in mind, Canon is expanding its EF 85mm line up with the introduction of the new Canon EF 85mm f/1.4L IS USM; the first Canon EF 85mm lens to feature image stabilization, providing up to four stops* of shake correction for smooth and crisp imagery.

The EF 85mm utilizes one large diameter, high-precision molded glass aspherical lens and features an ASC coating. The large f/1.4 aperture produces shallow depth-of-field, fast shutter speeds and a bright image inside the viewfinder, allowing photographers to focus and compose their image reliably. In addition, a circular aperture with 9-blade iris allows for beautiful bokeh. (click image below)
 
TS-E 50MM F/2.8L, TS-E 90MM F/2.8L, AND TS-E 135MM F/4L MACRO LENSES

  • PRICE: $2,199 each
  • PREORDER: Stop by the store or give us a call at 510-548-6888
  • AVAILABILITY: Currently a November Ship Date
  • PERFECT FOR: Macro Photography

Tilt-Shift lenses have several applications for suitable photographers because of their ability to provide enhanced creative control over perspective through the tilt function and depth-of-field through the shift function in their images. This ability can be optimal when photographing landscapes, portraits, and architecture.

The image quality derived from Canon Tilt-Shift lenses has evolved considerably since their first inception several years ago. Enhanced optical elements like molded aspherical glass and UD lenses are at the core of the new Canon TS-E 50mm f/2.8L Macro lens, TS-E 90mm f/2.8L Macro lens and TS-E 135mm f/4L Macro lens. These features provide users with edge-to-edge resolution, improved image quality over previous Canon TS-E lenses and minimum distortion. Canon also included two anti-reflective coatings, SubWaveLength Structure Coating (SWC) in the TS-E 50mm f/2.8L and TS-E 135mm f/4L Macro lenses and Air-Sphere Coating (ASC), into the TS-E 50mm f/2.8L and TS-E 90mm f/2.8L Macro lenses. SWC helps to reduce flare and ghosting, while ASC is a new technology that provides amazingly high, anti-reflective performance, particularly when alleviating incidental light that can enter a lens.

The new Canon Tilt-Shift lenses also offer improved operability over previous models, including larger tilt, shift-and-lock knobs, lock-release button and a new tilt-locking mechanism that firmly locks the lens in the zero-tilt position to help prevent unintended tilting to increase more precise shooting capabilities. The rotation of the tilt-shift lenses also allows users to freely change the axis of tilt movement and shift from right angles to parallel to better adapt to various shooting conditions and situations.
 
CANON EOS M100 w/15-45MM IS STM LENS

  • PRICE: $599
  • PREORDER: Stop by the store or give us a call at 510-548-6888
  • AVAILABILITY: Currently a November Ship Date
  • PERFECT FOR: Anyone who wants a compact, super easy to use, everyday camera

Capture life’s special moments in vibrant, beautiful color and detail with the compact and easy-to-use EOS M100 interchangeable lens camera. These impressive results are simple to achieve thanks to the 24.2 Megapixel CMOS (APS-C) sensor along with features including a 3.0-inch tilt-type LCD that rotates 180° for artistic angles and selfies, a Self Portrait Mode and Creative Assist to help guide you in getting the shot you want. On the video side, Full HD 60p and Dual Pixel CMOS AF let you record stunning and smooth action, while built-in Wi-Fi®, NFC and Bluetooth® technology lets you share it all, any way you like.
 

  • Dual Pixel CMOS AF with Phase-detection: When it comes to capturing the perfect moment, time matters. With the EOS M100 camera, simply line up the shot you want and watch it focus almost instantly thanks to Dual Pixel CMOS AF. Equipped with phase-detection, it offers fast, smooth and precise autofocus that stays locked onto your subject, even if it is in motion, for both photos and videos.
  • 24.2 Megapixel CMOS (APS-C) Sensor: The Canon EOS M100 camera has a powerful 24.2 Megapixel CMOS (APS-C) sensor that can capture high-resolution images of immense quality in a wide variety of lighting situations. Take photos and videos with fine details and dynamic, rich colors from the deepest reds to emerald greens to lush blues and purples.
  • Built-in Wi-Fi®* Capability: The EOS M100 camera is designed to make using Wi-Fi®* connectivity fast and easy. It can transfer files directly to a compatible smart device using the Camera Connect app. Simply connect to the Camera Connect app* to transfer images to your smart device, then share and upload from the device directly to various social media sites and web services like Facebook®, YouTube® and CANON iMAGE GATEWAY# as well as print directly to compatible wireless Canon printers. You can also exchange data with other Wi-Fi® compatible Canon cameras.
  • Built-in NFC Capability: With its built-in NFC (Near Field Communication) capability**, the EOS M100 camera connects directly to compatible Android devices as well as Canon’s Connect Station CS100 device by simply touching the NFC icon located on the camera to the device.
  • Built-in Bluetooth® Capability: Bluetooth® pairing helps you connect the camera to compatible smart devices using the free Canon Camera Connect app*. This low-energy wireless connection helps preserve battery life while allowing remote control of the EOS M100 camera. It also sends continuously updated GPS location data from your phone, letting you geotag what you’ve captured so you can know precisely where you took that epic vacation photo. You can also establish a direct Wi-Fi® connection to use your phone as a viewfinder, as well as check and download previously captured photos and videos.
  • 3.0-inch Tilt-type LCD Monitor: The EOS M100 camera’s 3.0-inch touchscreen has approximately 1.04 million pixels, letting you preview images in high detail. It can pivot a full 180°, meaning you can capture a unique low angle view of the world or flip the screen up to get a perfect selfie.
  • Intuitive Touchscreen for Selfies, Quick Focusing and Shooting and Easy Menu Navigation: Thanks to a simple menu design and a responsive 3.0-inch touchscreen, the EOS M100 camera is easy to use with just a touch. A single tap lets you select where you want to focus, helping ensure the photo you take is sharp and in focus. Menus are easily accessible with either hand, so you don’t have to take your finger off the shutter button to adjust a setting quickly. Scrolling through images you’ve taken is as easy as a swipe, and you can zoom in to check detail and focus with two fingers.
  • DIGIC 7 Image Processor, ISO 100–25600: The DIGIC 7 Image Processor powers the Canon EOS M100 camera to produce high image quality and fast operation, even in in low light. When using high ISO settings, the image processing helps keep results sharp and detailed in virtually any lighting situation. Powerful all around, the DIGIC 7 Image Processor helps ensure your photos and videos look sharp and lifelike with minimal noise or grain.
  • Full HD 60p: Capture all the action with the EOS M100 camera’s Full HD video recording. With 1080p resolution you can get fine details like a puppy’s snow-covered fur in the winter or a friend’s face at his/her surprise birthday party. Recording at 60p means you can capture even fast-moving moments like a budding athlete’s first goal or the splash of the summer’s first jump in the pool.
  • Continuous Shooting at up to 4.0 fps (up to 6.1 fps with AF Lock): Sometimes you can’t be sure when the perfect moment will happen. The exact moment a dog catches a ball, the one time your group of friends looks right at the camera and smiles. With continuous shooting at up to 4.0 fps, or up to 6.1 fps with AF Lock, you’re able to capture multiple photos in a short span of time, helping you get the exact moment you want.
  • Creative Assist: The EOS M100 camera’s built-in Creative Assist feature makes it simple to change camera settings and see the results in real time, helping novices and professionals alike find just the right look to match the emotion or tone of the image. Up to seven personal settings can be saved and applied to future images, including a new magenta to green color tone option, which can be useful for fine-tuning color under fluorescent lighting. Additionally, images shared from other photographers can be imported into the EOS M100, which can then display their settings and even apply them to the scene at hand. By helping the photographer understand how different settings affect the look and feel of the photo or video, the EOS M100 can be an excellent tool for experimenting with different photography styles.
  • Self Portrait Mode: Everyone wants to look great in photos, and the EOS M100 camera’s Self Portrait mode helps make sure your selfie captures you looking incredible. With this mode you can make adjustments ranging from smooth skin tones and background blurring to brightness and more. On top of that, a customizable self-timer helps makes sure you capture the picture you want, whether you need two seconds to flash a quick smile or ten seconds to gather your friends together for a group photo.
  • Compact & Lightweight Design: In order for a camera to capture that perfect moment, first you have to have it with you. With its compact and lightweight design, the EOS M100 camera is easy to hold and easy to carry, whether slipped into your pocket or a bag. From vacations overseas to local adventures at the park, the EOS M100 can be ready at hand to capture life’s best moments.
  • Compatible with EF, EF-S and EF-M Lenses: The EOS M100 camera is compatible not only with the growing range of EF-M lenses tailor-made for EOS M series digital cameras, but also the extensive line of Canon EF^ and EF-S^ lenses available for other EOS cameras. This gives access to dozens of different creative choices. Want an ultra wide lens for crowd shots and big nature images? How about a telephoto for wildlife and close-up action shots? Those, and many more, are available to suit whatever style of photography you enjoy.

 



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