CANON R OVERVIEW
We are super excited about the new EOS R Mirrorless System just announced by Canon. The new mirrorless system features Canon’s new RF mount, delivering a full-frame mirrorless camera complete with four new RF lenses, all designed for optical excellence today, and incredible optical potential for the future. Plus, with any of three optional Canon Lens Mount Adapters, the camera lets you use your existing Canon EF and EF-S lenses, with practically no limitations or restrictions!
AVAILABILITY & PRICING
PREORDERING IS NOW OPEN. The below camera kits and lenses are expected to ship October 10th. Please stop by the store to place your preorder. Email us with your questions at firstname.lastname@example.org.
- Canon EOS R Mirrorless Digital Camera, Body Only — $2,299
- Canon EOS R Mirrorless Digital Camera with RF 24-105mm F/4 IS USM Lens — $3,399
- Canon RF 35MM F/1.8 IS MACRO STM Lens — $499
- Canon RF 50MM F/1.2L USM Lens — $2,299
- Canon RF 24-105MM F/4L IS USM Lens — $1,099
- Canon RF 28-70MM F/2L USM Lens — $2,999
THE NEW EOS R SYSTEM
Marking a new chapter in the history of EOS, the EOS R system is built for imagemakers who demand high-performance capture, a full-frame sensor and excellent ergonomics. A 54mm diameter lens mount enables RF lenses to have large rear elements, while a mirrorless design brings them closer to the sensor for bright, sharp and compact lens designs. A 12 pin electronic connection delivers fast communication between the camera and the lens, facilitating a versatile and powerful system. Plus, with a variety of mount adapter options, it’s easy to incorporate your EOS R system into the overall EOS system to expand your creative opportunities.
THE NEW RF MOUNT
At the heart of the EOS R system lies the amazing RF mount. It’s newly designed to deliver the ideal combination of speed, durability and flexibility in optical design for excellent performance and future system expansion, plus compatibility with EF and EF-S lenses*.
EOS R CAMERA & RF LENSES DETAILS
54mm Large Diameter and Short Back Focus
The large diameter and decreased distance between the rear lens element and sensor enable a compelling combination of image quality, performance and compact lens design. The new RF mount retains the same, large 54mm diameter as the current Canon EF mount, but thanks to the EOS R camera’s mirrorless structure, the rear lens element can be much closer to the image plane. This combination opens up a number of possibilities. The rear element of RF lenses can be larger in diameter, improving image quality at the corners and outer edges of the frame. Larger rear elements mean front elements can be smaller, meaning less strong refracting and bending of light rays within the lens, enhancing optical performance. Most importantly, the EOS R systemopens the door to the future. It unlocks more freedom and flexibility in lens designs, allowing faster lenses with increased optical performance in more compact forms than before.
20mm Flange Focal Distance
The RF mount is mounted just 20mm from the image sensor. This provides flexibility for future lens designs and the durability needed for professional, real-world operation, even when using super telephoto lenses.
HIGH-CAPACITY & HIGH-SPEED DATA TRANSMISSION
Data Transmission through 12 pin Electrodes
A 12 pin connection between the camera and lens means communication at a higher speed with larger amounts of data transfer, enabling incredibly fast AF, high IS and image optimization. It’s a system designed to expedite operations that’s ready for future expansions.
COMPATIBILITY WITH EF/EF-S LENSES
Beyond Full Compatibility with EF/EF-S LENSES
Mount adapters deliver seamless connections between the EOS R camera and EF and EF-S lenses with all functions intact. Offering L series level weather and dust sealing, they are even compatible with EF extenders like the Extender EF 1.4x III to extend your camera’s optical reach. With an entire arsenal of EF and EF-S lenses at your disposal, these mount adapters ensure endless creative possibilities for the EOS R camera.The three optional mount adapters, including one featuring a customizable control ring and another allowing you to drop in a circular polarizing or variable ND filter:
Mount Adaptor EF-EOS R
Lightweight and compact, the Mount Adapter EF-EOS R connects EF and EF-S lenses to the EOS R camera, exponentially expanding the list of compatible lenses.
Control Ring Mount Adaptor EF-EOS R
The Control Ring Mount Adapter EF-EOS Radds a control ring like those found on RF lenses, providing the same level of control to your EF and EF-S lenses and supporting the same setting configuration regardless of lens.
Drop-In Filter Mount Adapter
The Drop-in Filter Mount Adapter EF-EOS R enables compatibility with EF and EF-S lenses and includes drop-in filter capability for use with circular polarizing filters or variable ND filters. This enhancement enables compatibility with numerous lenses regardless of their front diameter, and makes filter use possible with lenses like the ultra wide EF 11–24mm f/4L USM lens or the tilt-shift TS-E 17mm f/4L lens which cannot accept a filter on the front.
INCREDIBLE IMAGE QUALITY
Not only can Canon’s full-frame sensors capture a tremendous amount of information at a full 24 x 36mm, but they can also capture large individual pixels for great quality of detail and low noise.
IMPRESSIVE PERFORMANCE IN LOW LIGHT
High Range of Sensitivities
Full-frame sensors excel in low light, as their physical size helps ensure high light sensitivity. This means superb, clean and detailed images at high ISOs, plus impressive handheld performance in a variety of situations.
Shallow Depth of Field
Full-frame sensors offer shallow depth of field by design, making it easy to define depth of focus through aperture choice. These sensors deliver gorgeous and soft out of focus areas when shooting with large apertures.
WIDE ANGLE OF VIEW
Effective Focal Length
Thanks to full-frame, cameras like the EOS R can take advantage of RF, EF* and EF-S* lenses at their original focal length for impressive wide-angle performance and rendition across the image plane.