CALL US: 1-510-548-6888
Map Us:
​1045 Ashby
Berkeley CA




Color Options:
Dark Silver, Black, Champagne Gold

Camera Body is $599.99; Kitted with XC15-45mmF3.5-5.6 lens is $699.99

Accepting Preorders Now! Expected to ship June 18th

Click thumbnails to enlarge
Featuring stunning design, lightweight portability, and a powerful 24.2 megapixel APS-C CMOS sensor, the FUJIFILM X-T100 mirrorless digital camera is the ideal companion for creative travel and lifestyle photography. Read on to find out how the X-T100 can help you raise your game, every day.

For those who are ready to take their photography to the next level, the FUJIFILM X-T100 features an electronic viewfinder and an advanced hybrid autofocus system. The viewfinder offers a bright, vivid image thanks to a 2.36 million-dot OLED display that allows you to get serious about composition. There’s also an eye sensor, so the camera can automatically activate the viewfinder when you approach the eyepiece.

As you would expect from a FUJIFILM camera, the new X-T100 is stylish, with the look of a timeless classic. Despite the premium feel, the camera body weighs just 448g with battery and memory card, so it’s small and light enough to accompany you wherever you go. It also comes with a shoulder strap and a detachable grip for added security and comfort.
Horizontal Swing LCD

For those occasions when you need to shoot from ground level or with your arms extended, there’s a three-inch touch panel display to make composition easy. Featuring 1.04-million dots for a crystal clear view of the action, this screen swings out horizontally to almost 180 degrees. Not only does this help you to compose your shots at awkward angles, it also makes it possible to take selfies or shoot video blogs with a clear view of what’s in the frame.
Advanced Features

To help you capture even the most active subjects, the X-T100 features a continuous shooting mode that can take up to six images per second. The X-T100 is also capable of shooting continuous bursts up to 26 JPEG images before pausing, which helps you to capture every magic moment. And if you’re worried about your subject appearing in silhouette because of a strong light source in the frame, the pop-up Super Intelligent Flash is there to help you to balance out the light. If you’d like to try your hand at long-exposure photography, the X-T100 enables shutter speeds as long as 60 minutes in Bulb mode.
Battery Life

Despite all these high tech features, the powerful battery in the X-T100 is capable of shooting an incredible 430 shots before needing to be charged. And for those who like to carry a spare, the battery can be swapped out quickly and easily so you can keep shooting for as long as you need.

Not only can the X-T100 produce breathtaking stills, but with 4K and the option to shoot HD High Speed Movies for a slow-motion effect, it’s great for video too. Full HD movies can be shot at speeds of up to 59.94fps for super smooth footage. To help you maximize your sound quality, the X-T100 is equipped with a microphone port so you can record audio from a compatible external microphone (sold separately). The X-T100 also features 11 FUJIFILM Film Simulation modes, allowing you to give your movies a professional look without the need for editing software.

The X-T100 is available body-only or with the FUJINON XC15-45mmF3.5-5.6 OIS PZ power zoom lens in kit form. When you’re ready to expand your lens collection, the FUJIFILM X-T100 is compatible with the entire range of lenses that have already been released for X Series cameras. This means you can choose from over 25 highly coveted FUJINON lenses that cover a range of focal lengths, allowing you to get exactly the look you want.

Bluetooth pairing helps the X-T100 to connect seamlessly with your smart devices. Once paired, it’s easy to transfer files via a built-in Wi-Fi connection, so that you can upload and share them on social media, wherever you are.

Visit us

1045 Ashby Avenue
Berkeley, CA 94710

  • M-F: 10am-6:30pm
  • SAT: 10am-6pm
  • SUN: 10am-4pm


Follow Us

  • Facebook
  • Flickr
  • Twitter
  • Google+
  • Instagram