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NEW FROM NIKON!

Three new wide angle lenses and a life-proof camera that goes wherever you do!
 
 
AF-P DX NIKKOR 10-20mm f/4.5-5.6G ED VR
$309.99

To truly capture the feeling of a place, you need a lens wide enough to see the entire scene. Enter the AF-P DX NIKKOR 10-20mm f/4.5-5.6G VR—an ultra-wide-angle zoom lens that’s ideal for sprawling landscapes and cityscapes, architecture, interiors or just beautiful group photos. Its near-silent autofocusing and Vibration Reduction (VR) image stabilization make it a great choice for recording video, and its compact, lightweight design makes it a great travel companion.

  • Ultra-wide-angle view that surpasses any kit lens and lets you get creative with composition
  • Compact, lightweight, durable design that’s great for travel and outings
  • Outstanding optics deliver beautiful photos and videos, even in challenging situations
  • Near-silent autofocus stepping motor is ideal for recording video
  • Vibration Reduction (VR) image stabilization keeps handheld photos and videos sharp and helps with low-light shooting


AF-S FISHEYE NIKKOR 8-15mm f/3.5-4.5E ED
$1,249.99

Zoom in on mind-bending new possibilities. Meet the first NIKKOR fisheye lens with zoom capability—and the first NIKKOR zoom to capture epic 180° circular images. The AF-S FISHEYE NIKKOR 8-15mm f/3.5-4.5E ED lens brings a new level of versatility and sharpness to extreme wide-angle lenses, freeing you to choose the right fisheye perspective for the shot; to create frame-filling images from as close as 0.5 inches from your subject or to follow your passion into challenging, heavily backlit, even wet and dirty situations. For those seeking a new source of inspiration and expression, this lens delivers.

  • Widest NIKKOR fisheye lens yet and the first with zoom capability
  • Capture epic 180° circular images and traditional frame-filling fisheye images
  • Close focusing up to 0.5 inches from your subject for macro-style fisheye images
  • Weather-sealed design and Nikon’s protective Fluorine Coat for use in harsh conditions
  • Equally suited for still photography and video work


AF-S NIKKOR 28mm f/1.4E ED
$1,999.99

Portraits and landscapes at their prime. Introducing the latest NIKKOR prime lens worthy of wearing the coveted NIKKOR gold ring. It has a fast f/1.4 maximum aperture that enables gorgeous bokeh and stellar low light performance, making it a great choice for low light landscapes, interiors, events and more. The AF-S NIKKOR 28mm f/1.4E ED is a dynamo at capturing beautifully rich and detailed still images and movies in any light. On FX-format cameras, its fixed 28mm focal length gives your shots a natural, true-to-memory feel.

  • Superb 28mm prime lens with fast f/1.4 aperture for maximum depth-of-field control, beautifully blurred backgrounds and brilliant low-light performance
  • Gold Ring Series optics deliver stunning sharpness, edge-to-edge clarity and virtually no distortion or aberrations
  • Unwavering consistency, durable design and agile performance


NIKON COOLPIX W300
$389.99

Some people are happy to take pictures from the comfort of the sidelines. That’s nice. But if you want to be part of the action, you need a camera as tough as you. For those thrill seekers and action-hounds, meet the COOLPIX W300, a tough-as-nails camera designed for the extremes. Waterproof, freezeproof, shockproof and dustproof*, it captures 4K Ultra HD video, 16 MP photos, time-lapse movies and more in the harshest conditions. Bring it surfing, skiing, SCUBA diving, biking, climbing…wherever your adventures lead.

  • Waterproof, freezeproof, shockproof and dustproof adventure camera with extra capabilities
  • Stunning high resolution photos, 4K Ultra HD videos, Time-lapse videos, Superlapse videos and music montages
  • 5x optical zoom NIKKOR lens with telephoto power and Hybrid VR image stabilization
  • Wi-Fi, Bluetooth, GPS, eCompass, altimeter, depth gauge and more



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1045 Ashby Avenue
Berkeley, CA 94710

  • M-F: 10am-6:30pm
  • SAT: 10am-6pm
  • SUN: 10am-4pm

510-548-6888



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