CALL US: 1-510-548-6888
Map Us:
​1045 Ashby
Berkeley CA

Ready for the most advanced, cutting edge camera technology?

Trade in your old camera for a revolutionary new Nikon Z series camera between
January 27 and March 31, 2019 and get up to $400 in addition to your camera’s trade-in
value. It’s never been easier to trade up to the latest in imaging technology.


Next Steps for Trading Up Your Old Gear

We generally take up to 1 week to inspect your used gear and deliver a trade-in/trade-up offer to you. All you need to do is bring your gear in, we’ll issue a receipt for what you dropped off, and in a week or less we’ll extend an offer. If you live far from Looking Glass and cannot easily make it to the store twice in a week, we may be able to schedule a same day inspection. If you have questions, please email us at and we’ll get back to you pronto.
Customer Tested: Nikon Z 7

We recently worked with Nikon to deliver a ‘Try Before You Buy’ equipment loaner program. During the program, we had over 12 customers test out the camera over a period of five dqys. No agenda. No direction. They just went out and photographed subjects that interested them, as they normally would. Below, we feature a small gallery of their Z 7 produced images as well some of their personal thoughts.

“Fantastic camera that is the first mirrorless that I would consider purchasing. EVF [electronic viewfinder] was equivalent to OVF [optical viewfinder], and some ways even better (low light). Amazing image quality, and ability to use older Nikon lenses and other 3rd party lens (Zeiss). Ergonomics similar to my other Nikon DSLRs, very easy to use and customize to personal tastes.” – Michael C.

“Images were crisp. Ergonomics are superb. I love the feel of it and how controls are laid out. Low light performance was impressive. I really enjoyed the 35mm lens. It lessened the weight. It is large for a travel camera but gets great results.” -Sheldon R.

“Overall, I was very impressed by the camera. In particular, the quality of the files was exceptional. Both the resolution and the dynamic range was phenomenal. The Z 7 handled very well and since I often use Nikon cameras, the transition was nearly seamless.” -Michael K.

Z 7 Customer Image Gallery: click a thumbnail to enlarge each image.


Visit us

1045 Ashby Avenue
Berkeley, CA 94710

  • M-F: 10am-6:30pm
  • SAT: 10am-6pm
  • SUN: 10am-4pm


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