CALL US: 1-510-548-6888
Map Us:
​1045 Ashby
Berkeley CA

We care.

We’re here to make your photographic journey a successful one. At Looking Glass Photo, we’re not here just to sell you a camera. We’re here to support your photographic needs, before, during and after the sale.

  • If you have questions regarding your purchase, know that you’ll be able to come in anytime we’re open to get the help you need.
  • If something goes wrong with the product(s) you purchased, we’ll take care of it.
  • If you’ve encountered a problem with the camera you purchased at Looking Glass we’ll ship it to the manufacturer, and if you need a loaner for the weekend and we have it available, we’ll loan it to you.

All of this at no extra charge.

We’re experts.

Our staff of experts have over 200+ combined years of photographic experience. We shoot what we preach. And between us, we have the answer you need!

We’re competitive.

We are extremely competitive with our pricing, and we stand by every product we sell. The key here is comparing apples-to-apples. Some Internet retailer prices can be misleading. If a price seems to good to be true, it likely is. Numerous internet retailers have been known to take advantage of their customers by removing items from the package that normally come with it, i.e. batteries, cables, or the manual, and they will try to sell these items to you at additional (often exorbitant) cost. Many of the deeply discounted items are bought by resellers through channels outside of the country and unauthorized by the manufacturer (gray market) and in that case the manufacturer doesn’t support the product, meaning NO warranty.

We give back.

We give back to our community as often as we can, not only through the events we sponsor, but also through charitable donations to local organizations such as Berkeley Humane Society and numerous local schools and art organizations.

We’re family.

We are a local, independently (family) owned business. We are your friends and neighbors, not a faceless corporate chain and to us you are not a dollar sign, you are a person who has come to us for our assistance and we thank you for giving us the opportunity to earn not just your business, but your friendship and support.

Visit us

1045 Ashby Avenue
Berkeley, CA 94710

  • M-F: 10am-6:30pm
  • SAT: 10am-6pm
  • SUN: 10am-4pm


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