Looking Glass Photographic Outfitters | Berkeley's Camera & Photo Gear

Plan Your Visit to Our New 2095 Rose Street Location!

On Rose: A Juried Photography Contest

Make a photograph that explores Rose as symbol, story, color, memory, place, or transformation. Submit up to three images for juried consideration.

Enter the Photo Contest

Sony RX10 V Is Here

One camera. One incredible 24–600mm ZEISS zoom. The new Sony RX10 V brings serious reach, fast autofocus, 30 fps shooting, and upgraded 4K video into an all-in-one camera built for travel, wildlife, sports, and everyday moments you do not want to miss.

Preorder the RX10 V

Fujifilm X-T50

The Fujifilm X-T50 brings serious image-making power to every road trip, backyard hang, and golden-hour detour. Lightweight, fun to shoot, and built for a summer worth remembering.

Buy Now

Fujifilm X-E5

Small enough to bring everywhere, capable enough to make every summer day look like a memory worth keeping. The Fujifilm X-E5 is made for long walks, late light, and seeing more in the everyday.

Buy Now

Ricoh GR IV Monochrome

No color, no distractions: just light, shadow, and the moments that stay with you. The RICOH GR IV Monochrome is a pocketable summer companion for seeing the world in a whole new way.

Buy Now

Film Processing, Made Easy

Choose your film type, select your processing and scan options, and drop it off at Looking Glass. We’ll take it from there.

400D CineStill film canister with a blurred background of candles

35mm Film Processing

Drop off your color or black-and-white film, choose your scan options, and let us take it from there.

Order 35mm Processing Shop 35mm Film

Kodak Portra 800 film pack on a beach with a bonfire in the background

120 Film Processing

Professional processing and scanning for medium-format film, tailored to you.

Order 120 Processing Shop 120 Film

Kodak camera on a table with blurred people and lights in the background

Disposable Camera Processing

Bring us your disposable camera and we’ll get your memories back to you.

Order Processing Shop Disposable

What Brings You In?

Choose the path that fits what you’re here for right now.

Fujifilm Favorites

A curated look at cameras and gear photographers are reaching for right now.

Compact Creative Powerhouse

Control at your fingertips

Fujifilm X-E5 Camera Body, Silver

$1,699.95

Classic soul, cutting-edge vision. The Fujifilm X-E5 blends timeless design with today’s most powerful APS-C technolo...

Instax Mini Evo Cinema Hybrid Instant Camera

Unique Cine at Your Fingertips

The Envy of the Party

Instax Mini Evo Cinema Hybrid Instant Camera

$409.95

An instant camera for people who want more room to play. The FUJIFILM instax mini Evo Cinema is not just an instant c...

Fujifilm X-T30 III with XC13-33MM f3.5-6.3 OIS Lens Kit (Black)

Photographer Favorite

Performance from any angle

Beautifully Designed

Fujifilm X-T30 III with XC13-33MM f3.5-6.3 OIS Lens Kit (Black)

$1,149.95

Classic feel, modern magic—now with a wide, stabilized zoom. The feel:This kit is built to make everyday shooting fee...

New Classes, New Classroom

Taught by seasoned teachers who want you to succeed.

Be Part of What Comes Next

We just stepped into something new at our new 2095 Rose Street location—a new space, new energy, and a lot we can’t wait to share. Join us and be the first to see what’s next.

Trusted Preowned Gear

Tested, graded, and backed by people who know what they’re looking at — for photographers who want more value without giving up confidence.

Why You'll Feel at Home Here

Real guidance, real care, and a photography community that meets you where you are.

Guides, Ideas & What’s New

Practical advice, seasonal inspiration, and current photography topics from the Looking Glass team.

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Used Canon Povershoot G1 X

Over 60 different 35mm films

Fujifilm X-T50 In Stock

Canon Elph 360 HS A Camera

Fujifilm X-E5 with XF23mm Lens

Photo & Video

Film & Analog

Used Gear

Rentals

Classes & Experiences

Photo Friends

Gear Outfitting

Lab & Services

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Film Processing, Made Easy

What Brings You In?

Fujifilm Favorites

Fujifilm X-E5 Camera Body, Silver

Instax Mini Evo Cinema Hybrid Instant Camera

Fujifilm X-T30 III with XC13-33MM f3.5-6.3 OIS Lens Kit (Black)

New Classes, New Classroom

Be Part of What Comes Next

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Trusted Preowned Gear

Why You'll Feel at Home Here

Had a great experience with Looking Glass!

Very patient and thoughtful.

I highly recommend Looking Glass Photo

Unique and empowering shopping experience

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Guides, Ideas & What’s New

Through the Looking Glass

On Rose: A Juried Photography Contest

Sony RX10 V Is Here

Fujifilm X-T50

Fujifilm X-E5

Ricoh GR IV Monochrome

Getting Ready for a Photography Trip? Start Here.

Should You Rent or Buy Camera Gear?

Make Pictures With Us

Find Your Perfect 35mm Film