Should You Rent or Buy Camera Gear? How to Decide What Makes Sense for You.
Wondering whether to rent or buy your next camera or lens? This guide breaks down when ownership makes sense, when renting is smarter, and how to make a more confident...
What Brings You In?
Choose the path that fits what you’re here for right now.
I’m choosing my first or next camera
Compare options, explore current favorites, and find the right fit with help from people who actually use this gear.
I’m getting ready for a trip or project
Build a smarter kit with travel-ready gear, practical accessories, and flexible options for buying or renting.
I want to learn, explore, and connect
Join classes, outings, and Photo Friends experiences designed to help you grow with other photographers.
Current Favorites
A curated look at cameras and gear photographers are reaching for right now — chosen for real use, not hype.
Creator Ready
Simple and Beautiful
Built-in Flash
Canon Powershot SX740 HS Diamond+ OUTFIT - Black
$737.99
Zoom farther. Travel lighter. Stay fully equipped.
The Canon SX740 HS packs a serious 40x optical zoom into a slim, e...
For Adventure
Sleek and pocketable
Underwater ready and shockproof
OM SYSTEM Tough TG-7 Red Digital Camera
$549.99
DARE MORE
You know what’s one of the toughest things to find these days? Freedom. And we don’t mean just that stars...
Community Pick
Controls in Reach
Beautifully Designed
Fujifilm X100VI - Urban Kit (Silver)
$2,294.99
Minimal look. Maximum potential. Fully outfitted for creative life.
The Fujifilm X100VI isn’t just a camera—it’s a st...
Trusted Preowned Gear
Tested, graded, and backed by people who know what they’re looking at — for photographers who want more value without giving up confidence.
Why You'll Feel at Home Here
Real guidance, real care, and a photography community that meets you where you are.
Had a great experience with Looking Glass!They took the time to meet and go through questions/problems multiple times and share their extensive expertise. In today’s online world, being able to sit and have a conversation with someone knowledgeable about the array of products was outstanding!
by William B.
They took the time to meet and go through questions/problems multiple times and share their extensive expertise. In today’s online world, being able to sit and have a conversation with someone knowledgeable about the array of products was outstanding!
by William B.
Very patient and thoughtful.I recently had the pleasure of working with Jen to gear up before a trip of a lifetime safari to Kenya. Jen was patient, knowledgeable, and happy to educate me to the level I was comfortable!
by Bobbi N.
I recently had the pleasure of working with Jen to gear up before a trip of a lifetime safari to Kenya. Jen was patient, knowledgeable, and happy to educate me to the level I was comfortable!
by Bobbi N.
I highly recommend Looking Glass PhotoAll of Looking Glass Photo's employees and teachers have been generous, professional, knowledgeable, and personable. It really feels like a community that cares about the art and the people.
by J.B.
All of Looking Glass Photo's employees and teachers have been generous, professional, knowledgeable, and personable. It really feels like a community that cares about the art and the people.
by J.B.
Unique and empowering shopping experienceWhat truly sets Looking Glass Photo apart is the sense of community and inclusivity. As a queer photographer, I often feel mansplained, unseen or misunderstood in traditional camera stores. However, Jen created a safe and supportive space where I could openly discuss my artistic vision and what I wanted to accomplish with my new gear.
by Sarah D.
What truly sets Looking Glass Photo apart is the sense of community and inclusivity. As a queer photographer, I often feel mansplained, unseen or misunderstood in traditional camera stores. However, Jen created a safe and supportive space where I could openly discuss my artistic vision and what I wanted to accomplish with my new gear.
by Sarah D.
Guides, Ideas & What’s New
Practical advice, seasonal inspiration, and current photography topics from the Looking Glass team.